Xuehua Shen


Exact pronunciation of my full name (first name first):
Approximate pronunciation:  (Shay-waw Shen)  ['shA-
vav 'shen]

I graduated from Department of Computer Science, UIUC in May 2007. My Ph.D. advisor is Professor ChengXiang Zhai.  My Ph.D. research is about personalized search. After graduation, I worked in Google on personalized search, and search quality live experimentation for 3 years. Then, I worked in BlueKai on personalized ads, hadoop-based cloud computing, and predictive modeling and analytics for display advertising. Now, I am working in Pinyou on data-driven display advertising.